What is BBA (CAM) and how is it different from a regular BBA?

BBA (CAM) stands for Computer Aided Management, a unique blend of management education and IT skills. Along with core business subjects, students learn data tools, programming, and digital applications that prepare them for tech-driven business roles.

What career opportunities are available after BBA (CAM)?

Graduates can explore diverse roles in business analytics, digital marketing, and operations management. They can also pursue tech-oriented roles such as system analyst, data executive, or CRM coordinator. Many students choose to continue with an MBA or PGDM for career advancement.

Does CPJ offer practical IT training as part of BBA (CAM)?

Yes, CPJ provides hands-on IT training through modern computer labs and updated software tools. Students gain proficiency in MS Office, Tally, ERP, MySQL, and basic coding, applying these skills through real-world projects and internships.

Who should choose BBA (CAM) over a regular BBA?

This program is ideal for students who are equally interested in business and technology. It suits those aiming for roles in business analytics, IT management, or digital strategy, as well as students planning an MBA in IT or Digital Marketing.

Is there placement assistance for BBA (CAM) students at CPJ?

Yes, CPJ offers specialized placement support for BBA (CAM) students, including resume-building workshops, aptitude training, and interview preparation. Top recruiters include IT companies, banks, and digital startups, with strong internship-to-job conversion opportunities.

What programming languages or software are taught in the BBA (CAM) program?

Students learn SQL, HTML, and Java basics, along with tools for data visualization, CRM, and Excel automation. The program also offers elective training in advanced tools like Python and Tableau, using real-world datasets and project-based learning.

Are there opportunities for live projects or internships in the BBA (CAM) course?

Yes, students engage in live case studies and real-time projects from the third semester onward. CPJ also facilitates internships with tech-driven businesses and SMEs, helping students gain practical exposure to modern business operations.

Can BBA (CAM) students pursue careers in data analytics or digital marketing?

Absolutely. The course provides a strong foundation in data-driven decision-making and digital tools, enabling students to build careers in analytics, SEO, or online marketing. CPJ also offers certifications in Google Analytics, Excel modeling, and SEO to boost employability.

Is coding a major part of the BBA (CAM) curriculum?

Coding is an integral yet balanced component of the program. The focus remains on understanding how technology supports business strategy, using low-code and user-friendly tools that make the course suitable even for non-technical students.