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Research & Publications

Research Papers & Publications by Management Faculty

S.No. Faculty Name Topic and Publication Details Date
1 Ms.Sonia Goswami “Emergence of new Marketing Buzz-Social Media Marketing” published in the proceedings of conference on “Global Economic scenario-Threats and Opportunities” organized by GNIM. Jan 2012
“Viral Marketing: Learning from India’s most successful viral marketing campaign “Kolaveri di” presented and published in the conference proceedings on “India: survivor of Global economic Recession” organized by Trinity Institute of professional studies, Dwarka, GGSIPU March 2012
““Social Media Marketing and Bollywood : Recent Trends and opportunities” published in International Journal of Research in Computer Application & Management March 2012
““Technology Integration in Education: A boon for commerce Educators” published in the Edited book by Department of Commerce, Maharishi Dayanand University. july 2013
““Women Images in Advertisements : various perspectives” published in the CPJ Global Review, Vol.5, No-1, July 2013, ISSN No-0975-1874. july 2013
““Role of YouTube in Viral Marketing” published in International Journal of management, IT and Engineering, Vol.3, Issue 12, ISSN No-2249-0558 july 2013
““Success factors for making online videos go viral” published in International Journal of Engineering, Science and Mathematics ISSN-2320-0294, Volume 3 (2014), Issue-1 (March). March 2014
““Blogs and their importance in changing the face of fashion retail industry” presented & published in conference proceedings on “Contemporary management Practices: Opportunities and Challenges” organized by Rukmini Devi Institute of Advanced Studies, GGSIPU from 17th -19th April, 2014. April 2014
““Effects of viral marketing on consumer buying behaviour through various social media channels” published in CPJ Global Review, Volume VI, Number 1, July 2014, ISSN, 0975-1874. July 2014
““Consumer behaviour towards online shopping: An empirical study from Delhi” published in IOSR Journals. April 2014
2 Ms. Shipra Bhutani “Viral Marketing: Learning from India’s most successful viral marketing campaign “Kolaveri di” presented and published in the conference proceedings on “India: survivor of Global economic Recession” organized by Trinity Institute of professional studies, Dwarka, GGSIPU March 2012
““Technology Integration in Education : A boon for commerce Educators” published in the Edited book by Department of Commerce, Maharishi Dayanand University. March 2012
““Women Images in Advertisements: various perspectives” published in the CPJ Global Review, Vol.5, No-1, July 2013, ISSN No-0975-1874. March 2012
““A case study on viral marketing campaigns ‘Har Ek Friend Zaruri Hota Hai Vs. Honey Bunny” published in the International Journal of Research in commerce & Management, Vol.4, Issue 8, ISSN No-0976-2183. March 2012
““Success factors for making online videos go viral” published in International Journal of Engineering, Science and Mathematics ISSN-2320-0294, Volume 3 (2014), Issue-1 (March). March 2012
“““Blogs and their importance in changing the face of fashion retail industry” presented & published in conference proceedings on “Contemporary management Practices: Opportunities and Challenges” organized by Rukmini Devi Institute of Advanced Studies, GGSIPU. april 2014
“““Effects of viral marketing on consumer buying behaviour through various social media channels” published in CPJ Global Review July 2014
“““Consumer behaviour towards online shopping: An empirical study from Delhi” published in IOSR Journals. July 2014
3 Ms. Hema ““HR management in 21st century: Challenges for the future”published in the International Journal, CPJ Global Review July 2014
"Demonitization: An Oppurtunity to curtail Black Money & Encourage Digital Payment ” has been published in conference at Trinity,Dwarka March 2017
4 Ms.Dipti Jain ““Technology Integration in Education : A boon for commerce Educators” published in the Edited book by Department of Commerce, Maharishi Dayanand University. July 2013
““FDI in Retail: Issues and Challenges” published in the CPJ Global Review July 2013
“““A case study on viral marketing campaigns ‘Har Ek Friend Zaruri Hota Hai Vs. Honey Bunny” published in the International Journal of Research in commerce & Management July 2013
“““Blogs and their importance in changing the face of fashion retail industry” presented & published in conference proceedings on “Contemporary management Practices: Opportunities and Challenges” organized by Rukmni Devi Institute of Advanced Studies, GGSIPU April 2014
“““Consumer Behavior towards Online Shopping: An Empirical Study from Delhi published in IOSR Journal of Business and Management (IOSR-JBM) Sept.2014


Research Papers & Publications by Faculty of Computer Application

S.No. Faculty Name Topic and Publication Details Date
1 Ms.Ritu Mathur “Software estimation techniques & tools” Presented paper at Gurukul Kangari University Nov 2011
“Software metrics in E-learning Environment” Presented Paper at conference organized by IRNet Bhubneswar Nov 2011
2 Mr. Deepak Sharma A research paper titled” Integration of Cross-Platform components in Mobile Application ” has been published in Journal of Knowledge Management and Information Technology ,Volume 4, Issue -I,April 2016 ,ISSN No.2349-3135 Page No.59-73 April 2016
A research paper titled ”Wavelets - A Better tool to manage Society’s Problems VS. Fourier Transform ” has been published in Tecnia Institute of management and IT Feb 2016
A research paper titled” Survey On Quality Of Services In Ad-hoc Wireless Networks” has been published in Ideal Institute of management and IT Jan 2016
A research paper titled “Comparison of Lock-Based and Timestamp Based Concurrency Control Protocol” has been published in CPJ Global Review, Volume VII, July 2015, ISSN No.0975-1874, Page No 113-120. July 2015
A research paper titled” Application of Data Mining in Enhancing Phone Business” has been published in Gitarattan International Business School Nov 2015
A research paper titled ”A Steady State Genetic Algorithm for Traveling Salesman Problem with Pick up and Delivery ” has been published in International Journal of Science and Research, Volume 4 Issue 6, June 2015,ISSN No.2319-7064,Page No 353-360. June 2015
A research paper titled ”Data Mining of E-Business Web Application using Web Services” has been published in National Conference on Technology for Advanced Application for Education, Volume V, July 2014, ISBN No.978-93-83334-67-4, Page No 9-17 July 2014
3 Ms. Priyanka Gautam “Role of IT in Rural Development in India” presents and published in the National conference at Rukmini Devi Institute of Advanced studies, GGSIPU April 2012
A research paper titled ”ICT:A Tool of Learning Process " Has been Published in International Conference held in IME,Ghaziabad Dec 2013
A research paper titled "Education ,Commerce, Computer- The Era of Competition" has been published in Conference Held in MDU,Rohtak May 2013
A research paper titled "High Performance Cloud Computing:A scientific Approach" has been published in Conference Held in RDIAS March 2015
A research paper titled " Importance of EnVironmental Education For Sustainable Development " has been Published in CPJ GLOBAL REVIEW July 2015
A research paper titled ”Human Resource Development For Competitiveness:A Priority for Employee" Has been Published in Conference held in RDIAS April 2014
A research paper titled ”Yoga:A Healthy Way to reduce the workplace Stress October 2015
A research paper titled ” Role of Computer Science in Cultural Change " has been published in Conference held in Tecnia Jan 2015
A research paper titled ” Advance Data Mining:A Scientific Appoarch " has been published in International Conference held in RDIAS Jan 2016
A research paper titled ”Big Data and Data Mining : Impact on Digital marketing and Economy " has been published in International Conference held in RDIAS April 2017
4 Ms. Anu Aujla “A Review of “DFA Minimizing State Machines Using Hash-Tables” in & tools” International Journal of Computer Trends and Technology (IJCTT) April 2013
A research paper titled “Comparison of Lock-Based and Timestamp Based Concurrency Control Protocol” has been published in CPJ Global Review, Volume VII, July 2015, ISSN No.0975-1874, Page No 113-120. July 2015
““DFA Minimizing State Machines Using Hash-Tables” in International Journal of Computer Trends and Technology (IJCTT) May 2013
5 Ms. Anjali Sharma A research paper titled” Integration of Cross-Platform components in Mobile Application ” has been published in Journal of Knowledge Management and Information Technology ,Volume 4, Issue -I,April 2016 ,ISSN No.2349-3135 Page No.59-73 April 2016
A research paper titled ”Wavelets –Abetter tool to manage society problems v/s Fourier Transformation” in national conference on “Cyber Security Issues and Challenges " has been published in National Conference held in Tecnia ,Rohini Feb 2016


Research Papers & Publications by Law Faculty

S.No. Faculty Name Topic and Publication Details Date
2. Dr. Neeta Beri
Published paper titled”selling Online: An Overview of Legal aspects” in the Journal “Arya International” ISSN-2348-8769 ,VOL 7
.Nov 2015
Published paper titled “Unwed Mothers: Can be sole Guarvdians “in International Journal of Law & Legal jurisprudence Studies ,ISSN-2348-8212 , VOl 2 Dec 2015
Published paper titled “DELHI HIGH COURT’S LANDMARK JUDGEMENT OPENED THE DOORS FOR WOMEN TO BE A KARTA OF A HUF “in International Journal of Law & Legal jurisprudence Studies ,ISSN-2348-8212 , VOl 2 March 2016
Published paper titled “VERACITY OF CHILD PROSTITUTION OF INDIA “in LAW MANTRA ONLINE JOURNAL Nov 2016
3. Dr. Dinesh Babu
Published paper titled “Rights of Farmers: Issues and Challenges and International Perspectives” in the Journal “The public (Problems and Solutions)/ ISSN-2320-4540. Vol I, Pg 1-12.
........
4. Ms. Shalini Tyagi
Published paper titled “EUTHANASIA: COMPARATIVE STUDY OF LAW IN INDIA” in the Journal “EXPRESSION: A JOURNAL OF SOCIAL SCIENCE
APRIL 2016

A research paper titled ” VARIOUS LAWS RELATING TO INDIAN MARRIAGES " in the Journal " BHARTIYA SAMAJIK SODH KI NUTAN PARAVATI/ISSN-978-93-8345990
Oct 2016
5. Ms. Geeta Khainchi Regulatory Framework of Mergers & Acquisitions in India 2012



Faculty Development Programme

A Faculty Development Programme is aimed at enhancing the academic and intellectual environment in an institution by providing faculty members with an opportunity to update their knowledge and enhance the skills and competencies. The FDPs provide inputs on process and practice of Faculty Development, Communication and Inter- personal skills, Creativity and Problem Solving capabilities.

CPJ-CHS and School of Law organized a Guest Lecture by Shri H. K. Sharan, (Retd –IRS) on 15th October, 2012 for the students of BBA (GEN) and BBA (CAM).

The eminent speaker took the students for a spiritual journey into the Buddha’s teachings. He discussed about inner aspects of Thinking, Desires and Dreams. Shri Sharan also provided his insights into the essence of Buddha's philosophy : Desire for what will not be attained ends in frustration; therefore, to avoid frustration and suffering, avoid desiring what will not be attained. He also provided knowledge about three Es in the formation of attitude: Education, Environment and Experience. The limelight of the lecture was to motivate the audience by elucidation of stories of various successful persons and proved a relationship between their attitudinal challenges and their success.

CPJ-CHS and School of Law organized a one day Faculty Development Program on “Generic Skills” by Mr. Yugank Chaturvedi (Director corporate affairs) on 17th Decemberr, 2016.

Mr. Yugank Chaturvedi emphasis on positive attitude and inter personal skills which helps the individual in enchancing its personality . He also gave example from his personal life on communication skills and goal setting.The faculties gained deep insight on significance of personality and its traits.



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