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Home » Programme » BBA (General)

BBA (General)

BBA (General) : Bachelor of Business Administration - Three Year Full Time Course -
( First Shift - Intake Sanctioned - 75, Second Shift - Intake Sanctioned - 75 )


The BBA (General) programme is an innovative programme in the area of Business. The main objective of this programme is to equip the students with the necessary conceptual, entrepreneurial and analytical skills required for handling business operations. As global business continues to grow and the economies of the world become increasingly interdependent, the management of the firm would require a global perspective. The Center course specializes in research concerning emerging functional business issues that shape the global environment. Its mission is to construct a coherent global perspective in business management, research and education. The emphasis is on problem solving in the real business environment by way of summer training, case studies, simulations and projects. Experts from various industries are invited on a regular basis in order to upgrade students’ knowledge and to provide an insight into the actual requirements of the industry.

The Bachelor of Business Administration program allows to develop skilled manpower in the various areas including :


Course Structure

BBA General Semester I BBA General Semester II BBA General Semester III
Code Subject Code Subject Code Subject
101 Management Process & Organizational Behaviour 102 Cost Accounting 201 Business Laws
103 Business Mathematics 104 Quantitative Techniques 203 Marketing Management
105 Financial Accounting & Analysis 106 E-Commerce 205 Business Ethics & Corporate Social Responsibility
107 Business Economics 108 E-Commerce Lab 207 Management Accounting
109 Computer Applications 110 Business Communication 209 Indian Economy
111 Computer Application Lab 112 Business Environment 211 NUES


BBA General Semester IV BBA General Semester V BBA General Semester VI
Code Subject Code Subject Code Subject
202 Human Resource Management 301 Income Tax Law & Practice 302 Project Management
204 Financial Management 303 Production & Operation Management 304 Digital Marketing
206 Research Methodology 305 Service marketing 306 International Business Management
208 Research Methodology Lab 307 Entrepreneurship Development 308 Business Policy & Strategy
210 Information System Management 309 Goods & Service Tax(GST) 310 Sales & Distribution Management
212 Information System Management 311 Summer Training Report & Viva Voce 312 Project Report
214 NUES



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